Emporium Augmented Reality

Emporium is a high-end shopping centre in Melbourne. They wanted to create something spectacular to show off their current season of clothing. They approached us at Prendi and tasked us with creating something that incorporated Augmented Reality.

We decided to create an Augmented Reality “window”. We achieved this by creating a transparent video of fashion models overlaid on a live feed from a webcam placed behind a large portrait screen.

In order to create this effect, we precisely measured the focal length and angle that the webcam would shoot at. I then flew down to Sydney and shot the models on a green screen, ensuring that the footage was filmed at the same specifications.

I then removed the green screen and motion tracked digital “labels” that gave details about each of the items of clothing that the models were wearing.

The programmers at Prendi then created an application that combined the live feed with my rendered frames.

I think this came out really well and creates a really cool effect: as if the models were there in real life.